No.

MODANA is a human-led revenue recovery service. We don’t run your advertising or operate as a traditional marketing agency. We function more like an outsourced sales desk that works inside your existing ecommerce operation.

No.

Your existing email and SMS flows can continue doing what they’re already doing.

MODANA adds a human layer for opportunities where automation alone isn’t enough.

The model is built around contacting customers while buying intent is still warm.

Depending on your setup, trigger, customer data, and workflow, that can mean minutes to hours rather than days.

Yes.

Phone is a core part of the MODANA model. We can also use text depending on the opportunity, your preferences, and the workflow we establish together.

It depends on the customer. They might have a product question. They might need help choosing between products. They might have encountered a checkout problem.

They might have an objection. They might simply need more information before buying. The conversation starts with understanding what stopped the purchase.

We can use approved talking points, product information, brand guidelines, and conversation frameworks, but the goal isn’t to make every conversation sound identical. The customer should feel like they’re talking to a person.

Our primary focus is DTC brands in:

Supplements | Skincare |  Wellness

We focus on categories where customers often have questions or need reassurance before purchasing.

Not necessarily.

MODANA is focused specifically on revenue recovery. Your existing customer service operation can continue handling its normal responsibilities. We’ll define the boundaries during setup.

Where appropriate, yes.

If a customer is already engaged and there’s a genuine opportunity to recommend a larger order, bundle, or more suitable product, that conversation can happen naturally. The goal is not to push, it’s to help the customer make the right purchase.

The exact reporting structure depends on the setup.

Generally, we look at things such as:

• Opportunities contacted
• Conversations started
• Customer responses
• Purchases recovered
• Revenue recovered
• Reasons customers didn’t purchase
• Common objections or issues

Modana Revenue operates on a
performance-based, commission model.
We earn when our partners earn.

Instead of charging large upfront fees, we align our success directly with the revenue we help recover and generate for your business.
No recovered revenue, no commission.
Our incentives are completely aligned with yours—we grow when you grow.

Possibly.

The important question isn’t simply company size.

It’s whether you have enough meaningful cart and lead volume for human recovery to make economic sense.